Here's Proof That "New Age" Beauty Treatments Are Officially Taking Over

Welcome to The Now Age, our tribute to the fascinating and ever-evolving landscape of alternative wellness. From Reiki to plant medicine, we're taking a closer look at how holistic healing can factor into the modern woman's lifestyle—with curiosity and a healthy dose of skepticism.

Like many in my generation, I grapple with both the compulsion to constantly check my social media feeds and the all-consuming fatigue of maintaining that particular hologram of my "life." This steady current of anxiety often makes true presence feel like not just an impossibility, but an annoyance. Exhibit A: When I was treating myself to a pedicure recently, I found it completely impossible for me to relax. It felt wrong to be sitting still, and I toggled through every possible app on my phone to pass the time; my mind flickered from my calendar to my inbox to Instagram and back again. I left the salon feeling more stressed out than when I had entered it.

It is, of course, the hazard of having the world exist at our fingertips—it can make those quiet moments feel wrong when, in fact, they're our opportunity to recharge. And as I've continued to cover the frenetic growth of the wellness industry, I've noticed a distinct parallel: There are countless workout classes, products, and exciting new brands at our disposal. The dizzying array of options is thrilling in many respects, but are we actually engaging with it at all with the goal of genuine self-improvement? As we book our workouts with the tap of a finger and dump our herbal "dusts" in our rainbow-hued, Instagram-ready smoothies, are we really feeling fulfilled? We're surrounded by Health™, but are we actually healthy?

There are, of course, outliers to this scrum of consumption—and interestingly, many of these rebels actually aim to introduce mindfulness and spiritual engagement to beauty-specific treatments. Consider Adriana Rizzolo, a self-described "hair witch" who leads her clients through meditation exercises before giving them a trim. Or Mashell Tabe, a celeb-loved facialist who sees her work as an opportunity to impart energetic healing through touch. "To me, this is the true beauty and empowerment of my industry," says Tabe. "It's the ultimate act of self-care an individual can give themselves."

Pay attention to her terminology, as that's precisely the point: The individual is not just a paying customer but an active and engaged participant in the treatment, a collaborator in their own healing process. It's the knowledge that something as seemingly frivolous as a haircut or a facial can actually be a means to something much more significant rather than the ends.

And above all else, these outliers offer a unique approach to both mindfulness and beauty that transcends the noise. From "intuitive tattoos" to "healing haircuts," learn more about the beauty-wellness hybrids that exist outside the norm—and might make you feel grounded again.